Now running its sixth edition, the ICA Festival provides a platform for creative students to display their work while simultaneously meeting with industry stakeholders. The ICA Festival’s purpose and goal is to celebrate the students' creativity and hard work that came to fruition throughout their challenging but gratifying years of education, as well as to begin showcasing their work to other industry experts. For the year 2022, we were in charge of the festival’s branding, theme, and spatial graphics.
Animations: Miguel Mercieca
Merchandise: Martina Schembri
The 2022 theme was Embrace Liminality. To be in a liminal space means to be on the precipice of something new but not quite there yet. It can be incredibly uncomfortable for most people and is simultaneously one of the most daunting and uncomfortable parts of the creative process that is also the final frontier before the next great idea. With this theme we want people to not fear the unknown but embrace this liminal space of creativity to continue pushing for innovation and expression in ones chosen discipline.